A Game-Theoretic Model of Strategic Interaction Using Advertising: Simulating the Evolution of the Cournot Nash Equilibrium under Different Competitive Scenarios
نویسندگان
چکیده
This paper examines the behaviour of two firms competing in a duopoly, where can influence demand through use advertising. The simulates strategic interaction based on game-theoretic Cournot analytical model. evolution over time Nash equilibrium is graphically displayed for number different competitive scenarios. results show that there exist threshold levels advertising effectiveness at which duopoly bifurcates, perfectly cooperative lead to disadvantage, and predatory stagnation or losses.
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ژورنال
عنوان ژورنال: Games
سال: 2021
ISSN: ['2073-4336']
DOI: https://doi.org/10.3390/g12040085